Riding an airplane for the first time can be a frightening experience. It's hard to know what to expect as you really have no idea how it feels to fly thousands of feet above ground if you’ve never done it before. You might be excited but anxious at the same time.
How comfortable your first flying experience depends somewhat on how well you prepare in advance. If you’re flying for the first time, you’re probably troubled or even fearful about what will happen during the flight. Your fears are probably made worse by the fact that numerous stories about airplane flights going awry circulate constantly.
What helps? Having warm and accommodating flight attendants! A good flight attendant who assists you promptly will certainly help make you feel more comfortable. But what if the flight attendants also pleasantly surprise you? Surprise might not be the right word. Excite is probably more accurate.
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While flight attendants usually come dressed in smart and elegant semi-formal wear, an airline company from Vietnam has their flight attendants clad in bikinis and stockings. In their commercial, VietJet Aviation showcased their hot flight attendants wearing skimpy attire that left little to the imagination! The commercial featured a flight going to beach destination, something that the flight attendants dressed appropriately for. These flight attendants can also pull double duty as calendar models.
According to VietJet CEO Nguyen Thi Phuong Thao, the in-flight outfit is a symbol of empowerment, a stark contrast to Vietnam’s conservative values. This CEO is Southeast Asia’s first female billionaire and was included in Forbes' list of World Billionaires, bagging the 46th spot.
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The unique marketing strategy boosted VietJet’s revenue for the past five years, truly a remarkable success for the company!
Watch VietJet's titillating commercial below:
What do you think of this clever marketing ploy? Do you think it fosters an attitude that objectifies women? Do you think it actually empowers women? Let us know below!